Profitability
Contribution Margin
The #1 number most founders can't answer: what does ONE order actually earn you after every cost?
Apparel ₹999
Beauty ₹599
Premium ₹2499
Selling price (₹)
Product cost (₹)
Shipping (₹)
Packaging (₹)
Payment fee (%)
Returns/RTO per order (₹)
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Contribution margin per order
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